![]() ![]() "Similar to that, the creation of our Handmade Pan Pizza has been driven by customers telling us how we can continue to improve and become the best." "We are proud of the way we have continued to expand and reinvent our menu, and it is safe to say Domino's has not been this excited about a new product since the change to our hand-tossed pizza," said Doyle. The campaign will offer medium two-topping Handmade Pan Pizzas for $7.99 each, giving fans and consumers a value-inspired way to try it and see how it stacks up versus the pan pizza competition. In addition to launching the product today in all of its nearly 5,000 stores in the U.S., Domino's will begin a national television campaign on Oct. But what we think ultimately doesn't matter I'd encourage customers to taste for themselves."ĭomino's is making a grand entrance into pan pizza – a category that makes up one in every five pizzas sold in the U.S. "The reason most people buy a pan pizza is for the crust, and that key component should be fresh, never frozen. "There is a standard out there for pan pizza that we realized could be better," said Patrick Doyle, Domino's Pizza president and chief executive officer. ![]() Domino's Pizza (NYSE:DPZ) today debuts its brand new Handmade Pan Pizza, taking aim at offering the best tasting pan pizza available by giving customers what they have asked for: a crispy golden crust with a great buttery taste – and most importantly, handmade from fresh, never-frozen dough. 24, 2012 – The recognized world leader in pizza delivery is taking its biggest step since reinventing its hand-tossed pizza nearly three years ago. New pizza offers fresh alternative to industry's use of frozen doughĪNN ARBOR, Mich., Sept. ![]() Here's the press release: Domino's® Introduces Handmade Pan Pizza The word " handmade" is thrown in there to differentiate Domino's pizza dough from Pizza Hut's according to the USA Today, "Some Pizza Huts still use frozen dough to make their pan pizzas." Guess the word "fresh" isn't as on trend as "handmade"? Or something?Īnyway, Domino's has had pan pizzas in the past but according to CEO Patrick Doyle they've " never gone at it that seriously." Starting Monday, America will finally find out what it looks like when Domino's gets serious about pan pizza. First, Domino's co-opted the word "artisan" and soon they will do the same for "handmade": starting Monday, Domino's across the country will begin selling Domino's Handmade Pan Pizza. ![]()
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